According to figures released by research firm IDC, the iPad tablet from Apple has topped worldwide sales for the third quarter of 2011. The report puts the iPad at 61% of total tablets shipped during this quarter, which amounts to around 11.1 million tablets. This is almost 2 million higher than the 9.3 million sales figure from the previous quarter. Despite this rise, the iPad’s market share is actually falling with the advent of competing brands. It held 68% of the global tablet market in the second quarter.
Something similar happened to Android tablets, which saw a tremendous growth spurt in sales but a slight slump in market share. Android tablets grew from selling around 3.6million units in the second quarter to pushing out around 6 million units in the third quarter. Even though the sales almost doubled in numbers, the market share had a negative growth from 33.2% to 32.4%. However, it is still better than the 7 percentage-point fall of Apple.
With the launch of two new cheap and affordable Android tablets from Barnes & Noble (the Nook Tablet) and Amazon (the Kindle Fire), Android’s market share is slated to rise up to cross 40%. Both of these tablets are in high demand and their holiday sales will boost sales figures for Android tablets quite a bit.
However, both of these tablets do not benefit Google in any way despite selling very well at the moment. Google doesn’t charge for the OS and earns money from the app store and mobile ads instead. Both of these avenues are closed on either devices because both use customized versions that do not allow access to the normal app store and do not have Google apps like Gmail and YouTube.
IDC is expecting explosive tablet sales for the running quarter with over 23.6 million tablets expected to be sold. If this comes to pass, it will account for over 25% of 2011’s predicted tablet sales of 95 million. It would in fact surpass the tablet sales for the whole of 2010, which were about 18 million with all manufacturers combined. Most of that number was Apple though.
Tablets have seen aggressive sales patterns and have forced IDC to revise their quarterly predictions for the second quarter running. Previously they had raised the number from 53.5m to 62.5m — a 17% increase. Now they have increased the number again to 63.3 million — a 1% raise.
Apple is expected to almost 14 million tablets, which shows a almost a 100% growth year on year from 2010’s sales of 7.3 million tablets. IDC expects 9.5m Android tablets to sale and they have not mentioned the break up between various makers and brands. The Android market is yet to have a star performer for that matter. The third quarter saw all makers doing average with no one doing particularly well. Samsung accounted for 5.6% with just over 1m tablets and topped the list. It was followed by HP’s Touchpad that was practically on fire sale and hence saw a large number of sales. It secured 5% of the market share and sold about 903K units.