AMD Finally Decides To Enter The Netbook Space With Fusion Chips

03-11-10ontario [Courtesy of OCW]

AMD has a list of things that it thinks it should do. It has released news of it bringing about really great chips with fusion characteristics for a long time now. None of that has made it to the market yet but we now have another announcement to deal with. AMD has finally realized that they should probably make a netbook chip that rivals what Intel is offering at the moment.

According AMD’s Jason Taylor, the chip-maker is working towards releasing a netbook-class fusion core CPU that combines CPU with GPU to attain a better performance at a low battery life cost. The new chip will be code named ‘Ontario’. It will be released with integrated DX11 graphics sometime next year.

Ontario was part of what was leaked earlier as AMD’s roadmap quite some time back in last year. Ontario will be part of the ‘Brazos’ platform and will have Bobcat low power cores. This will be sitting right underneath the ultaportable segment that AMD terms as the ‘thin and light’ segment.

Whether AMD really makes it on time wit their 2011 target, is a question worth asking. But more than that, I am quite skeptical about AMD’s ability to really catch up and then surpass all the competition in the market.

Intel has already left AMD behind after releasing the Core 2010 and the Pine Trail Atom chips. The CPU/GPU train has left the station quite some time back, leaving AMD behind. And with that there is the added advantage of the NVIDIA ION2 that uses the Optimus Technology to deliver fantastic graphics performance to those Atom chips. Together, they are the most potent combination for netbooks and nettops.

Ontario is looking to barge into this niche thinking that the party has just begun, when in reality it’s been on for quite some time now. Forgive me for not reserving much hope for AMD at the moment, the planets are aligned to favor Intel at the moment!