iPhone 4S UK Holiday Sales Trump All Other Smartphones In The Market

The iPhone 4S is the top favorite smartphone stocking stuffer this holidays in the UK

The iPhone 4S is the top favorite smartphone stocking stuffer this holidays in the UK

In a recent study, it was found that the iPhone 4S accounted for nearly 1/4th of all smartphones sold in the UK so far during the holiday season. The iPhone has stayed in the top position over all throughout, forcing other smartphone vendors to fight it out for the rest of the UK market.

These statistics were found from the study that was conducted by GFK research firms and was reported initially by the Financial Times on Monday. According to study, the iPhone 4S’ market dominance continued up to the end of the study period on 9th of December.

The first week of December was especially good for the iPhone as its five versions, including the two and a half years old iPhone 3GS, absolutely dominated the market while accounting for about 37% of all smartphone sales. It topped the ranks of the top 15 smartphones sold during that time.

The smartphone market in the UK has grown phenomenally in recent times. It grew to double its size between the time of February 2010 to August 2011. To highlight this fact, British government authorized telecommunications regulatory authority Ofcom released statistics that show 47% percent of the entire mobile market now being occupied by smartphones. That means almost one in every two cell-phone owner owns a smartphone.

With the market growing this rapidly, the benefits were felt by other smartphone makers as well. Samsung’s Glaxy S II proved to be quite the popular model and occupied the number two position in the top 10. Research In Motion’s three versions of the Blackberry Curve also found themselves in the top 10 at various positions during the study period. It seems that whatever trouble Blackberry has been facing in the Europe, Middle East, Asia and African regions — it has not affected their sales in the UK all that much.

However, fortune has not smiled on all smartphone makers. Nokia was very conspicuously absent from the fray. Despite spending a reported 20 million Pound on advertising, they are yet to see any significant Christmas sales. Nokia’s sales have yet to pick up after their momentous decision to switch to Microsoft’s Windows Phone platform. Towards the end of the year they released the first two Windows Phone devices — the Lumia 800 and the Lumia 710. The two phones received good reviews and have been appreciated for their design and software.

Despite all of this, Nokia has not been able to make a dent in the market. Windows Phone 7 series over all has not in fact been performing all that well. The market continues to ride on the iOS and Android models with RIM getting away simply because of their prowess in the enterprise sector and their omnipresent BBM service.

In its defense, Nokia has said that it does not have an established user base like the iPhone and Android models. Hence it would have to persevere through slow sales for now.

Apple’s runaway success confirms another report published earlier that claims the iPhone has taken the top spot away from Android for the first time since late 2010. It said that the Apple phone device holds 43% market share as of November 2011.

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