iPad and Kindle Fire Kick Start The Holidays With Competitive Early Sales

Apple’s iPad 2 and Amazon’s Kindle Fire have been battling head to head in terms of pre-holiday sales numbers. Amazon has stated that the Kindle Fire is by far its bestselling product to date. This handy seven inch tablet went on the market for pre-order in late September, with the initial devices being shipped out mid November. While we do know the sales have been quite high, as usual, Amazon has declined comment in regards to the precise sales data. However, the internet giant did let the cat out of the bag in a press conference by telling us that they had actually sold four times as many Kindle’s than they did on last year’s Black Friday.

Apple’s iPad 2 didn’t do so bad itself with at least 70% higher sales on an hourly basis this year than last. Of course this data has been confirmed by an analyst, Gene Munster who released a research memo on November 28th indicating that both ShopperTrak and comScore data showed a consistent spike in traffic and retails sales on Black Friday. The true test is going to be whether or not the Kindle Fire can hold out throughout the season in direct competition with one of the world’s most popular devices. In a recent online survey consisting of 1,000 people, results showed that 44% stated they would most definitely purchase a Kindle Fire over an iPad, 44% claimed an insufficient amount of knowledge about either product to make a choice, and the last 12% were still iPad loyalists.

Apple’s iPad has had a major monopoly on the consumer market for quite some time and the true test will be whether or not the Kindle Fire can continue to sell at its current rate. If it continues on this momentous path, there is a very good chance the Apple iPad 2 could lose out to the Kindle this holiday season. If this happens Apple could lose its edge this year for the first time in a long while.

During the year previous a variety of tablets which have been called “iPad killers” have been released with a strong start only to fizzle out and ultimately meet their demise as a result of bad reviews and horrible sales. Before the Kindle Fire was released Apple execs are rumored to have told Ben Reitzes, an analyst for Barclays Capital that the latest tablet by Amazon would show many of the same problems the others had shown. Apple seemed very confident that the Kindle Fire would not hold up against its product. Will Apple eat their words? That remains to be seen but so far the Kindle Fire seems to be showing favorable potential to compete.

Many experts believe that Apple will have no choice but to show aggression where price is concerned sometime in the near future, without compromising any of the quality found in the iPad. The new Kindle Fire contains a strongly modified Android interface, one that enables users to purchase e-books as well as streaming content from Amazon. Coupled, these advantages may just be the leverage Amazon needs to take the market this year.

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